How to piss off your customers in 3 easy steps...
Imagine you are a cellular company that wants to shed some customers because your network is being driven into the ground by iPhone users. Here's a plan that should get you some breathing room:
- Announce that you are going to require data plans on 'Smart Phones.'
- Without warning 'upgrade' all your customers to a $30/month data plan.
- Refuse to revert the change claiming that 'The System' will only change it back.